Persona
Persona is a personal content management system for individuals who publish regularly and want their thinking to compound instead of disappear.
Persona does not help you write more. It helps you stop losing what you’ve already written.
What Persona is
- A system of record for your published ideas
- A way to preserve canonical phrasing across platforms
- A memory layer that shows you what you’ve already said
- A tool for reuse, continuity, and long-term clarity
Persona works after creation — wherever you write or publish.
What Persona is not
- Not a productivity system
- Not a note-taking app
- Not a writing assistant
- Not an analytics or growth tool
- Not an enterprise platform
Persona is deliberately narrow. Its job is memory, not momentum.
How Persona works
Register
After publishing, you register your content once. This becomes the canonical version.
Remember
Persona quietly tracks related ideas, variants, and where content has been used.
Reuse
When you return to a theme, Persona shows you what already exists — so you can reuse, refine, or move on.
No dashboards. No scores. No optimization. Just continuity.
Who Persona is for
Persona is designed for:
- Founders and consultants
- Writers and researchers
- Professionals who publish thinking in public
- Anyone whose words carry consequence
Persona is not designed for:
- Task management
- Casual note-taking
- Personal journaling
- Productivity system builders
Current status
Persona is currently in active development and early use.
Access is limited while the core workflow is refined. Details will be shared as the product stabilizes.